BabySecurity Blankets & Comforters

Why Babies and Toddlers Love Their Blankies So Much


Blankets, dolls and soft toys… most children have a cherished comfort object that is always by their side.

A much loved blankie or lovey can offer little children comfort, confidence and security. Comfort objects are part of the emotional support system that every child needs in their early years.

Children may not select a blanket or lovey, but may prefer a soft toy, doll or teddy bear. Often little ones between eight months and twelve months will choose a comfort object and will keep it for many years to come. Children seek comfort from their chosen object when they’re tired at bedtime, meeting new people at daycare, or anytime they’re facing new experiences.

When children are separated from their caregivers, they seek comfort from their cherished security blanket that offers them reassurance. When children are upset, a security blanket will comfort them. When children are in a strange or unfamiliar place, a security blanket will help to make them feel more at home.

A Step Towards Independence

Security blankets and comfort objects are also called transitional objects. They assist little ones in making the emotional transition from dependence to independence. Not only do they feel good: they’re soft, nice and cuddly, and pleasant to touch and hold, but a comfort object also offers a sense of familiarity to children. It will has the familiar scent of home and offers a sense of security and comfort when their caregiver isn’t close by.

Despite myths that transitional objects are a sign of weakness or insecurity, there’s no reason to keep your child from seeking comfort from a cherished blanket or soft toy. Actually, a transitional object can be really helpful in comforting children when they’re upset and in new experiences, and also assisting in their bedtime routine.

Babies and toddlers love their security blankets and comfort objects so much that it’s always advised to have two identical comfort objects. By having two, you can wash one while the other one is being cuddled, sparing your little one and yourself the emotional distress of being without their beloved blankie.

BabyBooksSoft & Plush Toys

What Are the Benefits of Cloth Books for Infants and Babies?


Soft books start young kids off with storytelling, sensory, verbal, and pre-reading skills. A cloth book is suitable from birth and helps to develop your babies sensory skills with pages filled with different textures and interactive features and offers many benefits to support your baby’s learning and development.

Stimulate the Senses

Cloth books for babies are more than just a standard reading book. These touch and feel soft books are sensory toys, designed to stimulate the senses of your little one. Packed with bright and colourful imagery and interactive elements, the cloth pages of the book are filled with different textures, peek a boo flaps to lift and reveal images and sound components with their crinkle pages, squeakers, rattles and chimes to stimulate the auditory senses too.

Keep Babies Entertained

Soft cloth books are interactive toys, designed to keep babies entertained and engaged. With their vibrant colours, patterns, fun imagery, crinkle pages, peek a boo flaps to lift and playful squeakers, soft cloth books will entertain for hours as babies turn the pages again and again to explore the sensory elements of the book.

Supports Early Development

Reading books with children at any age can help their learning and development, especially reading and comprehension skills. A cloth book will often be your child’s first book and is the first opportunity to build and develop their language skills, social skills and motor skill. Babies are never too young to start learning.

Develop Fine Motor Skills

Grabbing the soft book, turning the book’s cloth pages and interacting with the different textures, peek a boo flaps and squeakers can help baby to develop their tactile, fine motor skills and hand-eye coordination. Fine motor development from playing with soft books helps your baby learn to pick up the book, use both hands together, and will become more skilled at controlling their hands during their daily play.

Soft Books are Safe

Soft books are designed for babies and undergo strict safety testing to ensure your baby is playing with baby toys that are safe. Babies and toddlers can play with these books safely due to the soft fabric pages. These books are durable and can be used time and time again.

Bond with Baby

It’s never too early to start reading to your baby. Enjoying an interactive soft book together provides an engaging way to bond with your baby as they play and learn. Reading and playing with a soft book with your baby not only encourages social development, but it will also strengthen the bond you share together. Cloth books are fun and educational baby toys that will not only entertain and educate your infant, but allow you to spend precious time with baby and make special memories together.